Cooler Success
A major gift card company promoted their gift cards utilizing compelling branding and promotional messaging on CoolerX (formerly known as Cooler Screens) empowering consumers to make more informed gift purchasing decisions and driving sales growth for the brand. Consumers engaged with the branded content while in the cooler aisle and then were compelled to select the company’s gift cards – located outside the coolers – when visiting the gift cards section of the store.
+59.7%
Sales lift for total campaign
+147%
Sales lift when 20% value add promotion in creative
+42.2%
Sales lift when company branding featured in creative
The Story
The gift card company tailored messaging during their campaign to feature two distinct creatives – a value-add promotional message and a brand creative – both of which drove significant sales lifts in test vs control stores. The promotional messaging featured a $10 retailer gift card free with a $50 gift card purchase, while the branding creative featured product imagery.
The Objective
Utilizing CoolerX’s leading in-store media network, contextual targeting, and flexible media 4K capabilities, the brand engaged audiences and drove awareness, trial, and purchase.
The Solution
The brand turned to CoolerX to provide an unmatched branding, promotional, and engagement opportunity in stores. They leveraged striking in-store placements featuring brand images and messaging, and an exclusive promotion. Serving real-time, contextually-relevant brand content at the moment of product selection allowed consumers to make more informed gift giving choice decisions during key gift giving timeframes.
The Execution
Big Ads: As customers approached the cooler aisle, they were met with vibrant brand stories and promotional messaging to capture their attention and drive the brand’s gift card awareness and consideration.
The Result (Cooler Impact)
The nationwide campaign delivered over 60M verified views and resulted in a 59.7% sales lift. Two distinct creatives during the campaign produced significant results. Promotional messaging featuring an exclusive partnership with the retailer and a gift with purchase for the consumer resulted in an 147.0% sales lift, while brand creative resulted in a 42.2% sales lift.