Innovation Summit 2023
Reimagining Retail + Media
On May 24 in Chicago, the sharpest thinkers, visionary leaders and industry disruptors all gathered at the Cooler Screens Innovation Summit, to explore the confluence of physical stores and media, the destiny of retail and the next wave of digital marketing.
See highlights from the 2023 Cooler Screens Innovation Summit
WELCOME TO THE COOLER SCREENS INNOVATION SUMMIT
THE CONVERGENCE OF RETAIL + MEDIA
Lynne Kjolso, Vice President of Global Partner and Retail Media at Microsoft, kicks off the 2023 Innovation Summit discussing retail trends, how companies SHOULD be treating consumers, artificial intelligence (AI) and how we’re entering a new frontier combining digital and physical that means shopping can still start by asking what’s for dinner.
THE RETAIL MEDIA LANDSCAPE
At the 2023 Innovation Summit, Andrew Lipsman, Principal and Insider Intelligence, explains how retail media works and the 11-year journey of how social media went from an outlier to a $30 billion revenue provider for brands and retailers. – It’s on track to surpass linear TV advertising and only growing from there.
- Physical stores are the next major media channel for brands and retailers.
- Rather than looking backwards, Andrew wants retailers and brands to expand their scope and “reach the unreachables” through social media, advertising and how brands see themselves.
THE FUTURE OF IN-STORE MEDIA & MERCHANDISING
Cooler Screens CEO and Founder Arsen Avakian and Kroger Senior Vice President Cara Pratt take the stage to announce a groundbreaking partnership, focused on how to “meet the consumer” in person and why signal points aren’t relevant today because even the oldest companies know they must evolve in the current landscape of digital and physical retail.
RETAIL DISRUPTION PANEL – How consumer expectations are accelerating the digitization of the physical store
Join these top retail executives as they discuss the way their companies think about retail media—including first-party data, CX online and in-store, integration with brands and the future including walled gardens (or not). Emerging retail disruption is still young but digital influences are becoming more common in physical stores as consumers expect the same online experience to be continued when they shop in person. In this discussion we learn, for any retail media platform to succeed, the customer must win—but those wins have moved from merely “inspiring” purchase to delivering true utility.
Media Disruption Panel – The challenges and opportunities as media is being disrupted
Join Jeffrey Bustos, VP, Measurement Addressability Data at IAB as he moderates a discussion on the doors being opened (and closed) in the brave new world of digitized retail environment. Our panelists Matt Lee, Co-founder and Chief Growth Officer @ Threefold, Elizabeth Marsten, Vice President Marketplace Strategic Services at Tinuiti, and Kumi Ebihara, Senior Director, Emerging Channels, The Trade Desk, will also address the looming redefinition of “the stacks” (tech, brands, IoT) and reimagine how they can integrate and work together as transparency and physical presence become essential to measure what works and what gives false positives in a modern store.
Fireside Chat: Retail + Media Growth Drivers w/ McKinsey
Standardization is important for retail and growth in our emerging retail space according to McKinsey & Company’s Senior Advisor, Rob Master and Partner, Quentin George in this intimate fireside chat. As digital information can drive consumers it’s becoming more important for brands and retailers to provide the facts that consumers need if they want to do their own homework.
Consumer Engagement Panel – Forging new consumer connections at the intersection of digital and physical worlds
Is the future of consumer engagement as simple as playing Pokémon Go? Michael Quinn, Senior Vice President of Shopper Marketing and Media Solutions at Circana, moderates this panel with key talent from The Mars Agency, Instacart, and Kroger to understand how data and insights are essential for retail stores’ engagement and how even old games can lead to digital revelations.
Healthcare as Retail – Exploring the role of retail media in improving patient experiences and outcomes
The future of healthcare must be “future forward” as Cooler Screens Chief People Officer Mark Wattley moderates this discussion about the current function of retail health care and what should be done to improve the in-store experience. Glen Tullman, CEO of Transcarent, Former CEO of Livongo and AllScripts, and Andre Persaud, Former Chief Retail Officer at Rite Aid, both noted experts in healthcare, shed light on upcoming changes in modes of service, innovations, and the role of retail media in drugstores and clinics.
Data and Measurement – In the New World
Four luminaries in the fields of data science simplify how retail media metrics are changing the game—including the role of contextual targeting and attribution. This includes the importance of measuring actual metrics over assumed CPGs, providing retailers and brands with a more precise experience and using high(er)-fidelity data over the ancient days of cookies. They also discuss the importance of going past the 2000s-era marketing practices and encourage looking into more obscure, and even weird, frequency bets for data.
Privacy and Trust – What to Expect Next
Privacy is one of the most important topics for retail, brands and evolving technology like artificial intelligence needs to be at the forefront for every marketer, brand specialist and retailer. Highlights in this discussion include: Organizations overconfidence in internal privacy rules, resulting in being unprepared for changing privacy regulations and the impact to data collection as well as the intrinsic responsible to the consumer. Our moderator, Bruce Lowe, Senior Manager, Cyber and Technology Risk at KPMG will discuss these points and more with our esteemed privacy experts, each of which has played a role in shaping the policies of today and offer a forward look at the policies of tomorrow.
Circana Dappers Program – Highlighting BLK & Bold
James Teague and Tom McGinley from Circana will join us to discuss the Dappers program, how this program has worked as a catalyst for brand growth and helped program partner, BLK & Bold innovate beyond their small business capabilities.
Design and Innovation Fireside Chat
How does a retail location redefine their in-store experience? Tim Kobe and Chris Brandewie share their insights from their own experience crafting Apple’s physical layouts, “stores within stores” at Best Buy and why avoiding exploitative stunts can save your physical locations without turning away consumers with the threat of a yoga mat or cooking class.
Brand Showcase: Presented by Publicis Media
Publicis Groupe showcases a unique situation presented by ARC and Unilever and how they used insights to create a digital-driven campaign targeting in parallel both “Puberty Puzzled Parents,” and several unique tween personas to craft a “Scents of Confidence” experience like no other.
Keynote – The Future
We’re always five steps toward the future and don’t even realize it. Rishad Tobaccowala, media innovator and former Publicis CSO, winds down the 2023 Innovation Summit with his unique insights on the misconceptions of retail being walled into digital and physical, why branding is essential, and why the true future of commerce means all parts working together so you can order online but pickup in person.
Closing Remarks w Arsen Avakian
Cooler Screens CEO and founder Arsen Avakian shares his thoughts at the end of the 2023 Innovation Summit. After a day of innovative speakers, unique ideas and translating insights we’re invited to look forward to the future of physical and digital even if it seems like magic.