A Cooler Impact

Transforming the business of brick-and-mortar retail

 
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Delivering impact throughout the retail value chain

Our impact on brick-and-mortar retail begins with the consumer experience and extends throughout the ecosystem. For both retailers and brands, Cooler Screens accelerates digital transformation and provides new paths to growth.

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Retailers delight consumers, lift in-store sales and evolve their business models

With Cooler Screens, retailers meet the demands of today’s digitally savvy consumers in-store. Cooler Screens enables flawless merchandising, introduces new revenue streams and enhances the brick and mortar shopping experience. Delighted shoppers increase their purchases and return more frequently.

Brands can now directly engage with consumers in-store

With Cooler Screens, brands can for the first time directly engage with consumers in-store. They’ll increase sales and market share by delivering the right offerings and messages at the right time in the right place and to the right audiences.

 
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Retailers can now enter the digital media business

Further, with Cooler Screens, retailers can now enter the digital media business, tapping a massive growth opportunity. In addition, retailers can now offer brands access to millions of consumers with contextually relevant messages and promotions at the point of purchase.

Build brand equity and drive performance at the point-of-sale

For consumer product companies, Cooler Screens is providing a new platform to build brand awareness, market their products at the point of sale, and improve visibility with real-time analytics.

 
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Insight from real-time consumer analytics and efficiencies

Finally, by digitizing their in-store operations, retailers gain insight from real-time consumer analytics and efficiencies through automated merchandising, inventory tracking and pricing. With digitized planograms, merchandising is dramatically improved as products are never hidden, disorganized or unknowingly out-of-stock.

Measure the performance of media buys in real-time

Traditionally, product brands have had limited visibility into the effectiveness of their advertising and merchandising, and limited influence on consumers at the point of purchase. They’ll now be able to measure the performance and consumer response to their media buys in real-time. With instantaneous feedback, brands can rapidly test and refine their offerings.

 
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