Ad Specs
Cooler Screens transforms retail surfaces into AI-enabled digital smart screens that deliver new consumer experiences, in-store marketing opportunities and smart merchandising for the ultimate shopper experience.
Ad Specs
The following are current specifications of Cooler Screens ad products.
| Advertising Type | Location | Available Programmatically | Dimensions | File Format | Duration | Frame Rate |
| Big Ad | Predominant overlay at the center of the screen | Yes | Option 1 (Preferred): 2160 x 3840 pixels (9:16); 4K resolution Option 2 (Will be upscaled to 4K): 1080 x 1920 pixels (9:16); HD resolution | .MP4 | 6 Seconds | 24 FPS |
| Banner Ad | Top and middle of cooler screen | Yes | 2160 pixels x 264 pixels | .MP4 | 10 Seconds | 24 FPS |
| Spotlight Ad | Over top of screened back planogram | Yes | 1000 pixels x 1000 pixels | .MP4, .WEBM | 6 Seconds | 24 FPS |
| Promotional Tag | Top left corner of product images | No | 70 pixels x 70 pixels | Animated .PNG with transparent background | 6 Seconds | 24 FPS |
| Nutritional Label | Bottom right corner of product images | No | 55 pixels x 55 pixels | Static .PNG with transparent background | Static | Up to 3 static labels rotate via code |
| Native Product Ad | Replaces product image on shelf | No | Product dimensions converted to 59 pixels per inch | Animated .PNG with transparent background | 6 Seconds | 24 FPS |
| Native Product Filters | Applies animated filter to product images on shelf | No | Uses existing product images | No additional creative required | 6 Seconds | NA |
Please note that ad creative is subject to our advertising guidelines.
If you have any questions please contact:
Sales Operations, sales-ops@coolerscreens.com
Big Ad
Big Ads are best suited for Brand Equity Messages. Big Ads are the largest and most visible ad product on Cooler Screens. Their large format offers brand marketers unique opportunities to not just boost product and brand awareness, but also to delight shoppers. Messaging should be simple, clear, and easy to comprehend as shoppers are walking through the store. Big Ads are designed to draw shoppers’ attention and only run when consumers are at a distance.
Cooler Screens Big Ad size specifications:
- Dimensions:
Option 1 (Preferred): 2160 x 3840 pixels (9:16); 4K resolution
Option 2 (Will be upscaled to 4K): 1080 x 1920 pixels (9:16); HD resolution - Format: .mp4
- Duration: 6 seconds
- Frame Rate: 24 frames per second
- Audio: N/A
- Useful Tools: If your designers are building your ads using Adobe Creative Suite, we strongly encourage encoding your .mp4 files in Adobe Media Encoder using the our Cooler Screen settings, which you can download here.
Top Banner Ad
Banner Ads are best suited for Brand Equity Messaging but can also be effective for Promotional Messaging. Banner Ads run along the top of the screens. They are highly visible for consumers and ideal to boost a brand. Banner Ads also serve as way-finding and category signage to bring shoppers to the section more quickly and find the products they love or want to try.
Specifications:
- Dimensions: 2160 pixels x 264 pixels
- Format: .mp4
- Duration: 10 seconds
- Frame Rate: 24 frames per second
- Audio: N/A
- Useful Tools: If your designers are building your ads using Adobe Creative Suite, we strongly encourage encoding your .mp4 files in Adobe Media Encoder using the our Cooler Screen settings, which you can download here.
Middle Banner Ad
Middle Banner Ads can be used for either Brand Equity Messaging or Promotional Messaging. Middle Banner Ads are at optimal viewing level as they are positioned in the center of the door. They are highly effective and ideal to build brand visibility.
Middle Banner Ads are paired with Top Banner Ads, allowing them to display either the same creative asset or a different one.
Specifications:
- Dimensions: 2160 pixels x 264 pixels (Safe Zone: 1448 pixels x 90 pixels, please ensure that QR codes and branding are within these dimensions)
- Format: .mp4
- Duration: 10 seconds
- Frame Rate: 24 frames per second
- Audio: N/A
- Useful Tools: If your designers are building your ads using Adobe Creative Suite, we strongly encourage encoding your .mp4 files in Adobe Media Encoder using the our Cooler Screen settings, which you can download here.
Spotlight Ad
Spotlight Ads appear over the digital planogram and display relevant, contextual information to the consumer. A shopper’s dwell time activates these ads before deciding what to purchase. For this reason, the ad creative needs to be reflective of products and brands found within that cooler or highly relevant cross-sell items. Due to the viewing context and the short display duration, we recommend strong visuals with minimal text.
Specifications:
- Dimensions: 1000 pixels x 1000 pixels
- Format: .mp4, .webm
- Duration: 6 seconds (Transitions will be added to the first and last second of the ad, so please ensure that all critical messaging content happens in the middle four seconds.)
- Frame Rate: 24 frames per second
- Audio: N/A
- Useful Tools: If your designers are building your ads using Adobe Creative Suite, we strongly encourage encoding your .mp4 files in Adobe Media Encoder using the our Cooler Screen settings, which you can download here.
Promotional Tag
Promotional Tags are call outs to draw attention to a product while shoppers are standing directly in front of a cooler making their final decision about what to purchase. Promotional Tags provide brands the opportunity to highlight product features that may be important to shoppers—e.g., “New” and “Hot Buy” for price promotions, or “Local”, “Grab & Go”, “Ready to Eat”. Brands will create their own custom tags for maximum impact. Please see the below library of potential tag ideas.
Specifications:
- Dimensions: 70 pixels x 70 pixels
- Format: Animated PNG with transparent background
- Duration: Tags are 6 seconds long. The should fade in for 1/2 second, play for 5 seconds, and then fade out for 1/2 second.
- Frame Rate: 24 frames per second
- Useful Tools: APNGb-v2.0.1 is a free Animated PNG sequence compiler available on GitHub here.
Examples from our library:
![Locally Made](/wp-content/uploads/2024/03/LocallyMade.gif")
Nutritional Label
Nutritional Labels allow brands to highlight nutritional and dietary features of a product that shoppers look for when making their final purchasing decisions. Our current label library is focused on the most commonly used labels on CPG packages. If there is a specific label or certified badge that you would like us to add, please let us know and we can add it to our library.
Specifications:
- Dimensions: 55 pixels x 55 pixels
- Format: Static PNG with transparent background
- Quantity: Up to 3 per product
- Duration: Up to three nutritional labels per product rotate every three seconds. Transitions between labels are handled via code.
Examples from our library:
Native Product Ad
Native Product Ads allows brands to represent their product in the most unique light possible. Through the use of surprise and whimsy, and animation, a product can be activate on shelf to heighten the appetite appeal or brand character. These ads replace the static product image and sit on the virtual Cooler Screens shelf. So, sizing for these ads is customized to the product image. For this reason, we recommend scheduling time with the Cooler Screens design team who can help establish the approach for ad. NOTE: PLEASE DO NOT ADD SHADOWS OR REFLECTIONS UNDER THE IMAGES.
Specifications:
- Dimensions: Physical dimensions of product converted to 59 pixels per inch. Example: a 5” x 5” product = 295 pixels x 295 pixels when rendered
- Format: Animated PNG with transparent background
- Duration: 6 seconds looping
- Frame Rate: 24 frames per second
- Useful Tools: APNGb-v2.0.1 is a free Animated PNG sequence compiler available on GitHub here.
Native Product Filter
Native Product Filters allow brands to attract attention to their products on shelf—without any additional creative. Through the use of surprise whimsy, and animation, a product can be activated on shelf. These native product filters animate product images using code-based filters. No additional creative is required from brand marketers, making them the easiest way to activate your products on Cooler Screens.
Specifications:
- Dimensions: Uses the product image that is already displayed in the cooler—no additional creative is required.
- Format: Uses the product image that is already displayed in the cooler—no additional creative is required.
- Duration: 6 seconds looping
- Filters Currently Available: Highlight. Bounce. Shake. Pop-up Messaging Card (customized message and background color). Sparkle.